Visa introduces next level innovation in payments through sensory branding

The global leader in payments Visa , today has
announced a range of advanced sensory elements ,
to support the Visa brand when customers make
transactions through connected , payment -enabled
devices. These new sound, animations and mobile
vibrations, will accompany real -time notifications
when customers complete a transaction whether
online or at a merchant location .

Through the sensory branding, Visa is bringing
movement and energy to the payment industry in
Nigeria with a mix of sound, animation and
vibrations, which will ensure customers experience a
feeling of speed , trust , security and convenience
when a transaction is completed . This innovative
new technology will be officially launched at Visa ’s
global campaign ahead of the 2018 Winter Olympics
Games in PyeongChang South Korea.

“ As new payment experiences continue to shape the
world, Nigeria is fast becoming a country where
digital transactions is constantly explored by
customers every day,” said Oluwakemi Okunsanya ,
Country Manager Visa Nigeria.

“ Payments have become seamless and Visa
customers need to be reassured that each
completed transaction is secure even in an
environment where a Visa logo is not visible .

“ Our range of sound, animation and vibrations will
give customers the assurances they want every
time they complete a transaction using Visa
products. The sensory branding elements will be
used in a combination of entirely new channels as
well as existing payment platforms,” She added .
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