Arsenal Football Club have entered into a
partnership with MTN, Nigeria’s largest mobile
network operator. MTN will become Arsenal’s
Official Mobile Telecommunications Network
partner in Nigeria.
The partnership will see MTN offer a number of
exclusive Arsenal related benefits to the club’s
large following in Nigeria as well as to MTN’s
vast subscriber base. MTN will offer its
customers access to a range of match and player
exclusive content including match highlights, club
news, interviews and club imagery.
Through Arsenal’s digital platforms, MTN will also
be able to engage directly with supporters in
Nigeria. Promotional and marketing activities
featuring Arsenal first-team players and club
legends will further enhance MTN’s engagement
with Arsenal supporters. Arsenal will also send
specialist coaches to undertake annual coaching
clinics as part of MTN’s marketing activities in
Arsenal has fantastic support in Nigeria, with the
club’s largest website traffic outside the UK
coming from the country. In addition to this, the
club’s second highest number of digital members
and third largest Twitter following comes from
Arsenal’s Chief Commercial Officer, Vinai
Venkatesham, said: “Arsenal has huge support in
Nigeria, in part due to Kanu Nwankwo and the
recent emergence of Alex Iwobi into the first
team. This partnership with MTN will really help
us engage with these passionate fans on a
regular and personal basis. We are expecting
MTN’s Arsenal exclusive content to be very
popular among our supporters, as well as
followers of football generally.
This is our second
regional partnership in Nigeria and fifth in Africa.
It really underlines our commitment and the level
of support we have on the continent.”.
Also speaking on the partnership, MTN’s General
Manager, Consumer Marketing, Richard Iweanoge
said that the partnership is another way MTN is
connecting with the passion of Nigerians.